Rapid grocery delivery service, Jiffy has partnered with Brewdog to launch a rapid beer delivery service, BrewDog Express, in Islington and Teddington.
Customers can access the delivery service through the brewer’s website to order a variety of cold BrewDog beers.
As part of both brands’ commitment to sustainable business, all deliveries will be completed using eco-friendly e-bikes within a two-mile radius in “under 15 minutes”.
“In Jiffy, we strongly believe that the q-commerce model will be adopted by different e-commerce players currently operating with traditional delivery,” Jiffy co-founder Igor Demishev said.
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“Combined with the DTC trend, q-commerce creates great opportunities for well-known brands to raise the bar of their relationship with customers.”
The launch marks the first step for both businesses as they are expected to expand to more areas with additional products in early 2022.
BrewDog co-founder James Watt added: “We’ve seen a huge increase in our DTC business over the past 18 months.
“Developing a local delivery service where we can slice shipping times or eliminate supermarket trips means we can enhance our offering to loyal and new BrewDog consumers.
“We’re already eager to expand the BrewDog Express service and launch in new locations to give more and more people access to great beer in just minutes.”