Plant-based frozen food brand Oumph! has announced it is phasing out plastic packaging and replacing it with recyclable cardboard.
The multi award-winning food producer will be rolling out the new cardboard packaging across all markets where Oumph! is sold, starting with the UK, Australia and the Netherlands.
“Our food is a progressive choice and we wanted the packaging to match that. With our new recyclable packaging the aim is to further further limit our environmental impact,” said Oumph!’s global brand manager Linda Arnason.
“There are certain challenges in creating a more sustainable packaging for frozen food, and we are pleased to announce that we’ve found a solution with recyclable cardboard packaging,” Arnason continued.
“Not only is it better for the environment, but we’re also receiving positive feedback from retailers because the packaging is easy to stack, and requires less freezer space.”
The new packaging is designed to match Oumph!’s bold brand attitude and has received good feedback from consumers and retailers alike.
“Oumph! has an edge as a brand and we want that to be reflected in the packaging,” added Oumph!’s corporate chef and head of innovation Anders Linden.
“With several new product launches planned for this year, the new cardboard packaging plays an important part as we continue to develop tasty, appealing and innovative plant-based food products.”