Morrisons launches Meatless Farm’s frozen range in 490 stores

Morrisons has launched Meatless Farm’s first frozen range across its 490 stores. 

The plant-based range has five products including burgers, chicken burgers, meatballs, sausages and mince, which are now available at the Big 4 grocer. 

The items have a recommended retail price of £3 in a bid to attract families looking for value, convenience and sustainable options. 

READ MORE: Morrisons to remove “use by” dates on milk to cut down food waste

Currently, Morrison’s has priced frozen burgers and chicken burgers for £3.50 a pack and frozen mince, meatballs and sausages for £3 a pack, with the latter already sold out online. 

Meatless farm has also announced its frozen meatballs made with its “famous pea protein” would be a new product which hasn’t been featured in its other fresh ranges. 

“Launching our fresh products and meatball NPD into the frozen aisle with a 5 SKU range sees us significantly expand into a new category at a time when more people than ever before are looking for great tasting plant-based food,” Meatless Farm UK and Ireland managing director Michael Hunter said. 

“We are on a quest to democratise plant-based food making it accessible for all, and our frozen range takes us a step closer to achieving that by providing more product in packs to offer consumers value and convenience.” 

Click here to sign up to Grocery Gazette’s free daily email newsletter



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.