Booths Christmas sales increase by 6.5%

Booths, the Northern food and drink retailer, has reported a 6.5% increase in sales over the three weeks festive period. 

Booths reported its total revenue including B2B and wholesale sales had increased by 4.3% from 2020, alongside a 4% growth in English wines, both still and sparkling, compared to 2020 and a 73% growth compared to 2019 sales. 

Frozen food grew by 170% in 2021 with frozen desserts’ growth at 41% and poultry at 14% compared to 2020. 

READ MORE: Booths pays out £126k dividend despite rates relief

Furthermore, champagne sales rose by 21%, artisan cheese rose by 17% and mice pies rose by 8% compared to the previous year. 

The family-owned independent company also recorded its “best-ever” Christmas week customer satisfaction score. 

“I’m delighted to report growth on growth figures for a third consecutive year.  Christmas at Booths is a true team effort of 12 months in the planning,” Booths chief operating office Nigel Murray said. 

“Our 3,000 colleagues strive to deliver the very best food and drink along with our renowned warm Northern welcome.” 

The locally sourced retailer accredited its success to its team’s service, customer’s Christmas pre-ordering in October, and customers “trusting Booths to deliver the goods” in the final trading week. 

Murray added: “I continue to admire the dedication shown by our colleagues and suppliers not just at Christmas, but throughout the year.” 

 “The past two years have been incredibly challenging and the commitment of the Booths team to keep customers, colleagues and communities safe and cared for is simply inspiring.” 

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