Cauldron Foods has announced its new carbon neutral status, as part of the brands £3 million investment and relaunch.
Cauldron is the first plant-based brand to achieve carbon neutrality across its entire range of products from January 2022, according to the company.
It has collaborated with ClimatePartner, committing to several initiatives that will reduce, avoid and offset emissions. These measures will be achieved through certified carbon offsetting projects.
The vegan brand has also announced the renewal of its official sponsorship of ‘Veganuary’ 2022 after seeing consistent growth and success last year. Cauldron also made its first foray into the alt dairy market in 2021 with its dairy-free Greek Style Cubes.
“We’re so proud to be the first in the category to achieve carbon neutral status on every single one of our delicious Cauldron products, through our work with ClimatePartner. Alongside our ongoing commitment to The UK’s Plastic Pact, we are pushing forward with our plans to one day become planet positive,” Cauldron business unit head Tom Lindley told the Grocery Trader.
“This means that we will give more back to the environment than we use to create our tasty plant-based products.
“Consumer awareness around the climate crisis is at an all time high, so there’s no better time to be making these steps. Eating more plant-based foods and less meat and dairy is one of the best and easiest ways that everyone can do their bit for the environment, by reducing their individual carbon footprint.
“As a brand, we have made it our mission to provide delicious plant-based products that make this even simpler, and now we’ve gone one step further.”
The news comes alongside Cauldron’s full packaging relaunch. The plant-based pioneer’s best selling range includes falafels, tofu, mince and vegetarian sausages. The brand currently holds the title of the UK’s No. 1 plant-based brand in the chilled meat-free sector.