Morrisons is bringing back its 12 days of kindness scheme this Christmas, with “champion” employees spending over 25,000 hours helping local communities across the country.
Across 12 days, Morrison’s team of 500 community champions, who support charities and community groups in their local community, will carry out thousands of acts of kindness.
These acts include donating gifts to key workers, giving away flowers and mistletoe, making donations to local food banks and surprising customers with gestures of kindness.
Since the start of the pandemic, the supermarket has also donated over £12 million of products to local food banks, community groups and has raised almost £6 million for charity partners.
Over the festive period, Morrisons will also be giving away over a quarter of a million free Christmas for children to post to relatives, to tackle loneliness, exacerbated by the pandemic, within local communities.
“After seeing how much hope and joy was spread last Christmas, we knew we had to bring back our 12 Days of Kindness again this year,” Morrisons community director Rebecca Singleton said.
“I am incredibly proud of our Community Champions who go above and beyond every day for those in need.
“Doing the right thing for our customers and the communities we serve has never been more important, so these 25,000 hours are dedicated to spreading festive cheer – and making good things happen for everyone this Christmas.”