Aldi continues winning streak with fruit-and-veg title

Aldi has been named fruit and vegetable retailer of the year, marking its fifth victory since 2014.

The trophy, awarded by the Fresh Produce Consortium, comes after the discounter was named cheapest supermarket by a string of publications this month.

“Fresh, affordable fruit and veg takes a starring role at Aldi,” corporate buying director Julie Ashfield claimed.

“Many of our customers come to us because they can trust that not only will they be getting unbeatable prices, but products of the highest quality.”

READ MORE: Aldi in ‘shambles’ as viral toy flop draws customer fury

Aldi announced last year that it would spend an extra £3.5 billion with British suppliers over the next year.

Earlier this month, the discounter won the Which? crown for cheapest supermarket, pushing Lidl into second by a margin of 73p.

Its claim was later reinforced by analysis from The Grocer.

The trade magazine also found that the Big 4 were on average £8.32, or 18 per cent, pricier than Aldi for a basket of 33 everyday items.

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