Planet Organic has opened its new store in Hampstead, north London.
The new store will make it 13 stores for the health and wellbeing retailer, which first launched in 1995.
Planet Organic also aims to open its 14th store, in Hackney, London, next month.
“We’re delighted to finally open a store in Hampstead, especially in time for Christmas,” Planet Organic buying director Al Overton said.
“Few parts of London have stronger communities and we’re anxious to become a meaningful, useful addition to the excellent high street.”
Planet Organic has also supported the Hampstead Christmas tree and lights with a £1000 donation, to mark its move into the area.
Planet Organic, which made a £2.5 million loss last year, has taken a 15-year lease on the ground floor at Newham’s Yard, Southwark.