German startup Yababa heading to London after raising $15.5m

A grocery startup targeting Turkish and Arabic shoppers has raised $15.5 million to expand from its Berlin home across major European capitals.

According to TechCrunch, Yababa plans to use the seed funding to reach London, Paris, Amsterdam and Brussels.

It should also operate in seven German cities by 2022, with Cologne next on its list.

Yababa’s most popular item is Arabic bread, though its range of 1500 products includes more conventional groceries. 

READ MORE: Turkish startup Getir realises ‘dream’ as it launches in US

On-demand grocery services catering for specific communities have recently taken off as entrepreneurs try to stand out from a crowded market.

Oja, a company aimed at African and Caribbean customers, launched in London this month with a £2.5 million funding round.

Founder Mariam Jimoh said there was a “huge subset of products that I was used to using that I just couldn’t get through delivery services”.

However, unlike 15-minute grocery behemoths such as Gorillas or Getir, it only offers next-day delivery.

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