Customers should ‘think twice’ about gift cards for Xmas, Which? warns

Supermarkets

Customers have been warned to “think twice” before buying gift cards this Christmas after almost one in 10 received a voucher over the last year for a retailer that has gone bust.

Which? revealed out of 2000 consumers surveyed, seven per cent had received a gift card for a retailer that had gone bust since March 2020.

Almost two-fifths (38 per cent) of these consumers were unable to redeem the full balance of their voucher, with an average of £25 left unspent.

Which? warned that administrators may refuse gift cards at any point in a bid to save a troubled retailer.

The organisation also found that some retailers are better than others at stating when their gift cards expire.

READ MORE: Aldi introduces gift cards in the UK

More than half of those who received a gift card in the past year (53 per cent) had an expiry date clearly stated while a quarter (27 per cent) said the expiry date was not clear on their cards.

The most common reasons respondents gave for not spending a gift card were not getting around to using it (42 per cent) and not finding anything they wanted to spend it on (28 per cent).

“Which? is advising consumers to think twice before buying gift cards this festive season,” Which? consumer rights spokesman Adam French said

“While gift cards might seem like an easy gift for hard-to-please family or friends this Christmas, our research shows you could be left high and dry if the company goes bust.

“If you receive a gift card for Christmas, make sure to carefully check the small print to find the expiry date and make sure you won’t face any unexpected charges if you don’t spend your voucher quickly.”

The Gift Card and Voucher Association said: “Given the economic turmoil of the past year-and-a-half, it’s understandable that consumers may be wary.

“However, gift cards remain the ideal choice for an ever-growing number of shoppers, with the gift card market being worth approximately £7 billion as of the most recent industry valuation.

“Looking ahead, particularly at a time when supply shortages continue to be prevalent, gift cards and vouchers are also often the most convenient and safe option for shoppers looking to avoid disappointment this Christmas, while significantly cutting down on festive waste and unwanted gifts.”

with PA Wires

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