Princes to remove 900 tonnes of plastic from drinks bottles

Princes is set to remove 900 tonnes of plastic and 1100 tonnes of carbon emissions from its annual production. 

The company will introduce weight reductions across its soft drinks and edible oils bottles for its brands. 

It is also set to transition its Jucee brand to 100 per cent recycled bottles. 

The move joins the producer’s active initiatives to move its Napolina pasta range to cardboard packaging in a bid to reduce plastic usage, and switch all multipack tuna varieties to cardboard sleeves. 

It also aims to remove all non-recyclable expanded polystyrene (EPS) and polyvinyl chloride (PVC) from its products.  

READ MORE: Princes Group halves yellowfin sourcing and calls for industry to ‘step up’

The business estimates that 2000 tonnes of plastic were removed from its manufacturing process from 2018 to 2020, equating to a six per cent decrease.  

Its production base reportedly amounts to 45 per cent recycled plastic and 99 per cent of its products are apparently classed as widely recyclable.  

“These latest changes are more solid steps in the right direction, but this work won’t stop there,” Princes corporate relations director David McDiarmid said. 

“Princes has made significant progress in advancing packaging sustainability in recent years, with a firm focus on reducing plastic, increasing the use of recycled materials and ensuring packaging is widely recyclable. 

“We recognise that far too much plastic is thrown away and that more effort needs to be made across all industries to … embed the principles of a truly circular economy.” 

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