Morrisons hopes to raise over half a million pounds for charity by installing Christmas “giving trees” in its stores.
From today until Christmas Eve, shoppers can buy a bauble – costing £1, £2 or £5 – to place on the tree.
The grocer will also continue to sell its “Pick Up Packs”, which contain products requested by the local food bank, and bring back gift donation stations.
It claims to have donated more than £12 million to community groups since the pandemic began last year.
“Christmas can be a challenging time and food banks are a lifeline for many people in the UK,” Morrisons community director Rebecca Singleton said.
“We want to make it easier for our customers to donate in whatever way they can to help those in their local community get the items they need.
“The giving tree will give customers a unique and festive way to support local food banks and community groups.”
It comes after Morrisons’ chief executive denied he had bungled the handling of the supermarket’s private equity takeover.
Speaking to The Yorkshire Post, David Potts insisted that “the business wasn’t distracted” as it switched its bid recommendations in the space of a month.
The Takeover Panel eventually made Morrisons hold an auction to end the “great uncertainty” around the bidding war.