The company behind Bombay Sapphire gin and Grey Goose vodka is set to halve the plastic in its Christmas gift packs.
Bacardi said it would remove 147 tons of single-use plastic by replacing it with cardboard and using “innovative new designs”.
It claimed the cut was a “giant step” towards eliminating plastic from gift packs by 2023, and going plastic-free by 2030.
Vice president of sustainability Rodolfo Nervi said Bacardi wanted to be “the most environmentally responsible global drinks company”.
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He continued: “We will only achieve this ambition by constantly exploring and investing in new innovations, like sustainable alternatives to plastic.
“[This] will help us meet our environmental goals.”
Its targets include cutting greenhouse gas emissions by 50 per cent and making all its packaging recyclable by 2025.
The news comes after Iceland’s managing director backtracked on the retailer’s pledge to go plastic-free in the next two years.
Richard Walker put the blame on Covid setbacks and the “lack of commercially viable innovation”.
Iceland has cut plastic packaging on own-label products by just 29 per cent since 2017.