Pringles has launched its new ‘Movember’ street art campaign in support of men’s mental health.
As a result of its campaign, the company has created 75 clean art installations across London, with each artwork featuring one of five questions that men can ask each other about their mental health.
The questions include How are you holding up? How’s everything at home? How are you coping with everything? How are you feeling on a scale of one to 10? Is everything going okay?
The move comes as part of the business’s continued support of Movember over the past year, which has seen the brand raise over £250,000 throughout Europe for the charity’s schemes.
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Research from the men’s health organisation reveals that up to 67 per cent of men have reported concern over a male friend’s mental health over the past year and said they didn’t know how to check up on them.
The company added that 33 per cent of men said that they would be unlikely to speak to their friends about their mental wellbeing.
“Movember is an incredible cause and the work it does to support men all over the world is second to none,” Pringles UK spokesperson Florence Kayll said.
“We hope that the clean art we’ve developed with the charity grabs the attention of the British public and helps them start those difficult but important conversations about wellbeing.”
Movember country director Anne-Cecile Berthier added: “We hope that through our clean art with Pringles, we’ll help give men the confidence they need to check in with their friends.”