Premier Foods in £250m push to triple plant-based sales

Premier Foods has become one of the few UK companies to commit to pushing up its plant-based sales, pledging to triple them by 2030.

The move, which would mean selling £250 million of vegan food every year, comes as part of a series of sustainability pledges.

Of the big supermarkets, only Tesco has a similar target, aiming to increase its plant-based sales fourfold by 2025.

Premier Foods also said it would make all packaging “recyclable, reusable, or compostable” within the next four years.

READ MORE: Premier Foods names Nick Brown as head of sustainability

The manufacturer will also cut out deforestation from its supply chain, thought it did not say when, and halve its food waste.

However, it lagged behind the grocery goliaths with its plan to reach net zero emissions by 2040.

Sainsbury’s and Morrisons have followed Tesco’s pledge last month to achieve the target by 2035.

“Over the last few years, we have made very good progress against our previous responsibility strategy,” Premier Foods boss Alex Whitehouse said.

“However it is now time to push ourselves harder; harder for the health of our consumers, and harder for the health of our planet.”

Karen Fisher of recycling charity WRAP claimed that the UK’s food and drink industry could have its greenhouse gas emissions in 10 years.

“We need strong commitments like that made by Premier Foods to make that happen,” she said.

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