Deliveroo to take new grocery venture worldwide

Deliveroo is eyeing a global expansion of its rapid grocery service after launching it in central London last month.

Bloomberg reports that Hop, which began operations in Battersea and Vauxhall, is looking to expand across the UK into Italy, France and Hong Kong.

“Deliveroo Hop will enhance our on-demand grocery offering for both consumers and our grocery partners,” a spokesperson said. 

“We are excited about how this new service will develop over time.”

READ MORE: Deliveroo masters ‘dark arts’ with new grocery venture

The delivery giant has been steadily increasing its focus on rapid groceries, which has been supercharged by the pandemic and lockdown.

Its grocery business made up 7 per cent of transactions in the first half of this year. 

The new service will also pit Deliveroo against international competitors, including Germany’s Gorillas and Turkey’s Getir.

“We are super excited about the early days of this, we’re super excited about the model,” chief executive Will Shu said earlier this month.

“We see it as another tool for us to drive future growth.”

Hop was launched in partnership with Morrisons, which acts as a wholesaler to supply a network of “dark stores”.

“For us, Deliveroo was every inch the operator for a premium rating except for its lack of exposure to dark stores,” Jeffries analyst Giles Thorne said in September.

“With Hop, that gap has now closed.”

Big 4 rival Tesco yesterday announced a trial with Gorillas, with the startup setting up mini-warehouses in five large Tescos.

Earlier this week, Uber expanded its own partnership with French supermarket chain Carrefour to offer groceries in 15 minutes.

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