Poundland is transforming 10 Fultons chilled and frozen food stores into Poundland or Pepco formats in time for Christmas.
The retailer revealed two Fultons stores will be converted into Poundland local convenience stores.
Alongside the two local convenience stores, Poundland also announced the five Fultons stores in Batley, Brighouse, Colne, Killamarsh and Hucknall will be converted into traditional Poundland stores.
In addition, three Fultons stores in Garforth, Westhoughton and Crookes will become standalone fashion and homeware PEP&CO stores.
However, the two convenience stores, situated in Holbeck and Langold, will feature new chilled and frozen food ranges between now and early December.
The announcement comes as Poundland rolls out the next phase of its Diamond Ice project, bringing chilled and frozen food to another 50-plus stores, in a project powered by the acquisition of Fultons Foods.
“Today’s announcement is another example of the way we’re transforming the customer offer in our stores,” Poundland retail and transformation director Austin Cooke said.
“And becoming the best Poundland we can be for our shoppers, is what motivates us to move at an amazing pace.
“We’re proud that this transformation programme – extending chilled and frozen foods, clothing and homewares is helping support town centres and high streets at a time they need it most.”