Asda has unveiled its largest refill store in the UK at Monk’s Cross, York.
The store will stock over 100 branded and own-brand products sold in loose and unpackaged format, in a large 18-bay refill zone.
Customers visiting can use their own personal containers to purchase unpackaged products including pasta, rice, tea, coffee and cereals or alternatively buy a reusable container in store.
The loose and unpackaged products include household names such as Yorkshire Tea, Kellogg’s cereals and Napolina Pasta as well as an extensive range of Asda-brand cereals and pasta.
All products will be sold at the same price or cheaper than packaged equivalents.
The new refill store is part of the supermarket’s wider strategy to remove three billion pieces of single use plastic from its business by 2025.
The York refill store is the third opened by the supermarket, following the launch of its flagship in Leeds last October as well as the recent opening in Glasgow.
A fourth store is scheduled to open in Milton Keynes by the end of the year.
The use of refill in all four stores are part of the supermarket’s test and learn approach as it works with customers and looks at a number of ways to make sustainable shopping as simple and accessible as possible.
“Creating the largest refill zone in a UK supermarket is a real achievement and was made possible thanks to a huge cross-functional effort from Asda colleagues and our supplier partners,” Asda director of commercial sustainability Susan Thomas said.
“We hope the sheer variety offered across our range of 100 branded and own-label loose products, plus bringing together several simple ways for customers to reduce, reuse or recycle at home, means every one of our shoppers can find a reason to participate in our offer and help move us towards refill being part of every shopping trip.”