Morrisons has introduced reusable Halloween costumes in a bid to increase its sustainability.
The Big 4 grocer has launched a new selection of kids’ costumes made from 100 per cent “responsibly sourced” fabric and polyester made from recycled plastic bottles.
According to the supermarket, all costumes will also be machine washable for the first time in the company’s history.
It also announced that all plastic clothes hangers for Halloween outfits will be replaced with recyclable cardboard hangers.
The news follows research which reveals that thousands of Halloween costumes are dumped in landfill each year after being worn only once, and that most products are made using environmentally damaging materials such as polyester.
“Listening to customers, we know that while they love Halloween and the theatre that comes with dressing up, making the event more sustainable is really important to them,” Morrisons buying manager Jodie Glew said.
“We’ve worked hard with our team this year to create a range that is not only made using 100 per cent sourced materials, but can also be machine washed, cutting down on waste and encouraging re-use year after year.”