Waitrose has announced the reduction of plastic across several key household and bathroom lines.
The grocer has relaunched a range of its own-label products which aim to reduce plastic usage across non-food categories.
Some of the measures launched to help reduce plastic include lighter weight bottles and caps, refill hand wash lines that feature a cap to refill other bottles or dispensers and reuse existing pumps.
According to Waitrose, the new bottles of some Essential Waitrose items now include more recycled content, which will save 20.6 tonnes of virgin plastic a year.
“We are making a concerted effort to reduce our use of virgin plastic across our non-food categories including products like toilet tissue, hand wash, kitchen towels and household and laundry bottles,” Waitrose assistant product developer in grocery non-food, Sophie Bullen said.
“This includes using even more recycled plastic content and preventing ocean plastics wherever we can – all part of our drive to ensure all of the plastic packaging used for our own-label products is recyclable, reusable or home compostable by 2023.”
It also reduced the cardboard used in own-brand kitchen towels, saving 81 tonnes of cardboard alongside 997 tonnes of CO2 that is used in production every year.
The company also revealed plans on saving 11.9 tonnes of virgin plastic from being used every year, by removing the handles of mid-tier toilet rolls and wounding the tissue tighter, alongside including 30 per cent recycled content.
The core of the own-label toilet tissue inner was also reduced, resulting in cardboard savings of 49 tonnes and virgin plastic savings of 29.7 tonnes a year.