Mud House has expanded its ‘Taste of Adventure’ range with two new Chilean wines.
The £51-million-brand from Accolade Wines is set to release its Rosé and Sauvignon Blanc selections in the UK this September, as it targets increased brand development across the country.
According to the drink’s producer, the varietals are made from 2021 vintage grapes from Chile’s Central Valley region.
Its Sauvignon Blanc is described as “bright, fresh and vibrant” with “sweet fruit, delicate floral flavours, viscous mid-palate texture and a soft, clean finish,” whereas its Rosé wine is described as a “delicate pale salmon colour” , with a “soft palate with sweet summer flavours”.
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The two wine selections will be available from September 2021 across multiple UK stores including Asda, Nisa, Spar and Tesco for an RRP of £9 per bottle.
The company has also confirmed that a bag in a box edition of the wines will be made available exclusively at Asda.
The drinks manufacturer stated that its new editions will bear Chile’s national bellflower to distinguish it from the existing Mud House ranges, which feature the New Zealand nikau palm.
“Mud House’s new additions, from the picturesque heart of Chile’s Central Valley, build on the essence of our adventurous spirit and are the perfect extension to the original Mud House New Zealand varietals,” Accolade Wines’ head of brand Peter English said.
“Our consumers are highly engaged with the Mud House brand and they trust us to deliver quality wines.
“Moving into a new country of origin will also allow us to increase brand awareness and opportunity to purchase.”
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