The Co-op has revealed up to 30 The Original Factory Shop concessions will open inside its food stores over the next 15 months.
The move comes as part of the symbol group’s strategy to work with partners to create additional services in-store and support The Original Factory Shop’s expansion plans.
The concessions, opening inside Co-op stores will include stores in Hereford, Plympton, Stornoway, Whitby, Prudhoe, Shotts, Kippax, Cranleigh, Machynlleth and Lampeter and will feature The Original Factory Shop’s range of budget clothing, pet products, electrical items and homeware products.
The concessions will also offer a party shop service.
“Co-op is committed to operating at the heart of local life and creating value in our communities, we are working to develop new ways to provide added services and choice, conveniently, The Original Factory Shop compliments our fantastic range of food, groceries and every-day essentials,” Co-op innovation and format director Mark Matthews said.
“It attracts new and different customers and supports our work to create a compelling offer to serve our members and customers locally.”
The Original Factory Shop is best known for offering up to a 70 per cent discount off big name brands.
The retailer plans to open 50 new stores and create 400 jobs over the next three years and is currently working on its latest phase of growth.
The Original Factory Shop managing director Phil Briggs added: “We’re really excited to be working with the Co-op. It marks the coming together of two great community retailers and is testament to the importance of convenience stores and the role that these shops play in local life.
“It means that many local communities will get to discover The Original Factory Shop’s great bargains in a whole new way.”