Waitrose launches at-home cocktail kit

Waitrose has launched a new at-home cocktail kit as part of its ‘Wine Tasting at Home’ service. 

The set comes with the ingredients for some well-known cocktails, which include Espresso Martini and Almafy Sunset Spritz.  

It also includes a selection of garnishes including dried strawberries, coffee beans and dehydrated oranges and will be available for £35 per person.    

The purchase comes with the option of in-person or virtual mixology sessions and can be hosted at a venue of the customer’s choice or over Zoom for six or more participants.  

READ MORE: Waitrose rated worst online supermarket for fresh groceries, reveals Which?

The launch follows the prior success of the retailer’s in-person tasting programme and cocktail gift boxes, which it has now combined to create its new service.  

“We’ve adapted our wine and cocktail services over the last 18 months to include virtual services, which have proved incredibly popular”, Waitrose drinks experience manager Andrew Riding said. 

“Now we’re able to host in people’s homes again, this new cocktail box is the perfect option for those looking to learn more about mixology, either in person or online.”  

Click here to sign up to Grocery Gazette’s free daily email newsletter

FMCGSupermarkets

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.