Plant-based meat alternative company, Meatless Farm has released its first vegan chicken product in Tesco stores nationwide.

The move will see the vegan alternative product in 300 of the Big 4 grocer’s stores from 20 September 2021.

The new product contains natural ingredients, pea protein to imitate the texture and taste of chicken, coated in southern fried crumbs.

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“Our first retail launch into chicken products is a significant area of growth for the business,” Meatless Farm UK and Ireland managing director Michael Hunter said.

“To secure another listing from the UK’s largest food retailer, Tesco, shows that plant-based food is no longer a challenger category, but fast becoming part of daily British food culture as we become more concerned about health and the environment.”

The move follows Meatless Farm’s partnership with Real Madrid Football Club to promote sustainable eating and educate customers about climate change.

The vegan food brand will be working with Real Madrid’s nutritionists to experiment and promote the use of plant-based foods within a performance-based diet.

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