The John Lewis Partnership has launched a scheme to donate four million healthy snacks to children and families in need this summer.
The retailer has announced several commitments including a collaboration between Waitrose farmers and suppliers alongside Fareshare.
The joint-venture is set to support over 3000 charities and local outreach organisations with healthy snacks.
The store will also be making an annual donation of £200,000 to the Trussell Trust to support 136 food banks.
The retailer reports that it has already supported 55,000 families across the network this year.
Waitrose will also be inviting customers to donate to assist families in need through charity DONR.
“The summer holidays should be a glorious and carefree time for young children, but the sad reality is that many go hungry,” John Lewis Partnership ethics and sustainability director Marija Rompani said.
“We know many families are struggling this summer and we want to do our part.
“We are therefore harnessing our long-standing relationships with our farmers and suppliers to provide nourishing and healthy snacks this summer.
“We can’t act in isolation and are thrilled that so many food businesses are joining us in taking an active role this summer to help vulnerable families in need.
“If we all join together in tackling this issue, then we can help end child poverty for good.”