Central England Co-op expands refill trial

Central England Co-op has revealed plans to expand its in-store refill stations trial to feature body care and home cleaning products.

Currently, the stations offer customers to buy food products such as dried fruit, rice, oats and porridge at its Lichfield store, as part of its long-term efforts to cut down on plastic packaging and waste.

The expansion comes in partnership with Suma Wholefoods.

From September, the retailer will widen the offering available at its zero waste refill station by allowing customers to use their bottles to stock up on Suma brands such as shampoo, conditioner, washing up liquid and laundry liquid.

READ MORE: Asda extends refill scheme across four more stores

As a responsible business, we are committed to minimising our impact on the environment and doing so in new and innovative ways,” Central England Co-op, corporate responsibility manager, Hannah Gallimore said.

“We were delighted to launch our first-ever zero-waste refill station at our flagship store and been so pleased with the positive feedback from colleagues, customers and members.

“We hope that adding these additional products will provide even more choice for shoppers and lead to the continued success of this exciting trial concept.”

Suma national account manager Johnny Spencer added: “We’re delighted to be working on this trial with Central England Co-operative. Zero waste has seen a rise in demand over the last few years, as more consumers look for alternatives that are good for the environment and the pocket.

“Central England is really leading the way in the convenience sector, testing out how refills can work at scale.

“We are already working together on dry food refills, and are now adding to this with body care and home cleaning products.

“Not only does Central England’s zero waste refill station offer affordable options, but the range also reduces environmental impact, making it an attractive option for customers of all kinds.”

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