Morrisons is testing a store without checkouts or till workers in the latest move by a British supermarket to rival Amazon Fresh.
The Big 4 grocer has piloted the scheme, known internally as “Project Sarah”, at its Bradford head office.
It reportedly plans to test its till-free shopping at a “couple” of new locations.
Using a system devised by retail tech company AiFi, cameras track which items customers put in their baskets and charge them via a smartphone app.
“The tech itself is phenomenal, which uses cameras rather than weights – it has been very smooth,” a source told The Telegraph.
Amazon Fresh, which recently opened its fifth shop in Camden, uses a combination of shelf sensors and cameras to follow people’s purchases.
The Seattle-based business reportedly plans to open 20 stores a year from 2022.
Last month, Tesco revealed plans to launch a till-free store in a “more urban environment” after tests at its Welwyn Garden City headquarters.
“It’s been opened about a year now, and it’s working really well,” chief executive Ken Murphy said.
“One of the joys of machine learning is it is continuously improving, so we’re feeling confident that we can put it into another store with a higher traffic.”
The locations of the new Morrisons and Tesco stores have not been announced.