Ocado partners with Auchen Retail

Ocado has launched its new partnership with Auchen Retail, to develop its online Alcampo business in Spain.   

Grocery retailer Auchen employs 180,000 staff members and has operations across 13 countries.  

Alcampo will be using the Ocado Smart Platform (OSP) to develop its online business.  

In Spain, the company currently operates the Alcampo brand via a network of 310 stores.  

This includes 62 hypermarkets, and 248 supermarkets and convenience stores, of which 135 are franchises, with revenues totaling €4.5 billion in 2020. 

Under this agreement, Ocado and Alcampo aims to build a customer fulfillment centre (CFC) in Madrid by 2024, with future CFCs to be announced at later dates.  

Alcampo will also leverage Ocado’s In-Store Fulfilment (ISF) software across its hypermarkets nationwide to enable more efficient picking from stores. 

The partnership will also cover both Alcampo’s food and non-food business. 

READ MORE: Ocado expected to post retail sales slowdown after restrictions ease

“Auchan Retail is one of the world’s leading grocery retailers, with strong brands and deep connections to customers across multiple markets,” Ocado Solutions chief executive Luke Jensen said.  

“Spain is primed for significant growth in online grocery sales in the coming years, and we are proving with partners across international markets who we have successfully helped go-live, Ocado’s technology enables a genuinely world-leading customer proposition online at a time when more shoppers are coming to the channel than ever.  

“We can’t wait to bring this offer to Alcampo enable them to become a market leader online in Spain.” 

Alcampo chief executive Américo Ribeiro added: “This partnership aims to accelerate the company project that is committed to the good, the healthy and the local. 

“This objective is based on the strength of the people who are part of the company and on the potential of the stores in each of the territories in which we are present.  

“The alliance with Ocado, a technological leader, marks a turning point in the development of our phygital commerce, also contributing to continuous learning and innovation, cornerstones for the creation of sustainable value.” 



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