Aldi has released its new limited-edition Malibu Kevin for Junemas.
Kevin the Carrot is the discount grocer’s mascot first introduced to celebrate Christmas in 2016.
As a response to the root vegetable’s fan base, the store has chosen to capitalise on its appeal with Malibu Kevin.
The new cuddly toy wears a Hawaiian shirt and sunglasses to commemorate the holiday, which 47 per cent of the UK will reportedly also be celebrating this year.
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Aldi will be selling 300 plush Malibu Kevin toys on eBay from 9am on Junemas day, June 25.
All proceeds from the promotion will be donated to Teenage Cancer Trust.
“Since we announced our Junemas range, there has been huge excitement from our customers, and we’ve had many asking if Kevin the Carrot is due to make an appearance,” Aldi UK managing director of buying Julie Ashfield said.
“It really wouldn’t be a festive celebration without him, so we’re delighted to confirm that he will indeed be returning this week, with proceeds of all sales going to Teenage Cancer Trust.
“However you plan to celebrate – be it a garden party or even taking inspiration from our friends ‘Down Under’ with a barbeque – we wish you a very Merry Junemas.”
