Stella Artois & Soleil launch solstice shimmer oil sunscreen

FMCG

Stella Artois and Soleil have announced the launch of their new solstice shimmer oil sunscreen SPF 30.  

The new product, which is set to be released on June 20 contains ingredients including acai berry, coconut, sunflower and cotton seed oils, aloe leaf extract, cupuaçu butter and vitamin E.  

“With such a powerhouse name like Soleil Toujours, we’re glowing over our break into beauty with the launch of our Solstice Shimmer Oil Sunscreen SPF 30 that’s made specially for enjoying the sunny weather with a Stella Artois Lager,” Stella Artois vice president of marketing Lara Krug said.  

“Now everyone can enjoy the two best accessories for a day of sun-safe fun spent lounging outdoors with loved ones.” 

READ MORE: Whisky industry predicts “boost” from Australia deal

Soleil Toujours chief executive and founder Valerie McMurray added: “Everything we make revolves around the sun, so it made sense to partner with a sun-inspired beer like Stella Artois Solstice Lager to create our new Solstice Shimmer Oil Sunscreen SPF 30. 

“We’re thrilled to join forces to celebrate the sun, all summer long.” 

The Solstice Shimmer Oil Sunscreen SPF 30 will be on offer to buy at SoleilToujours.com and will come with a QR code which will provide consumers with further information on the Stella Artois and Soleil Toujours partnership.  

FMCG

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