Morrisons seeks national charity partner

Morrisons has opened the search for its next national charity partner.

Applications close on 20 June 2021 with the successful partnership lasting three years starting from January 30 2022.

In the past few years, the grocer revealed over £7 million was raised during the three-year partnerships with both Save the Children and Sue Ryder.

READ MORE: Morrisons axes wholesale deals with independent shops

Its current partnership with Young Lives Vs Cancer was targeted to raise £10m over three years but was extended to mitigate the effects of the pandemic on our fundraising activities, according to the retailer.

“Supporting good causes across our local and national communities is at the heart of our business,” Morrisons corporate affairs director David Scott said.

“We’re very proud of the work we have done with our previous charity partners and are excited to begin the process of finding our next one.”

Most of the money raised comes from colleague-led fundraising activity across its sites including collections, fundraising events and bespoke challenges.

Another source of fundraising includes its Every Pack Gives Back cause-related marketing programme, working with a range of products and brands.

Traditionally, partnership fundraising has been 100% restricted to new projects and services.

However, in recognition of the situation many charities are facing following a significant reduction in income during the pandemic, Morrisons said fundraising from the 2022-2025 partnership will be 50% restricted to a new project or service, and 50% restricted to existing core services.



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