Ballygowan Mineral Water has pledged to use 100% recycled plastic in its operations.
This comes after the Irish brand have announced it invested €2 million in its Newcastle West source in Limerick.
The move has been estimated to save over 1500 tonnes of virgin plastic bottles PET per year.
The company also said it will remove another 245 tonnes of plastic in its packaging and design overhaul to minimise waste later this year.
The change is part of Britvic’s Healthier People, Healthier Planet sustainability strategy which includes commitments from all brands producing bottled drinks in Great Britain to cut down on plastic waste.
Brands including Fruit Shoot, Robinsons and Tango have pledged to make the switch to 100% rPET by the end of next year.
READ MORE: Waitrose trials sustainable packaging for strawberries
“By its nature, Ballygowan has always been attuned to the importance of our environment,” Britvic Ireland managing director Kevin Donnelly said.
“The purity of our water depends on a natural filtration that is embedded in the earth. By investing in a fully recycled bottling system, we are taking a major step to reduce our impact on the planet.
“This is the latest innovation in a journey which has already seen a reduction of over 90 per cent in our manufacturing emissions for Ballygowan.”
Britvic Ireland head of people and planet Sian Young added: “At Britvic we are on the path to a more sustainable future and are excited to take this next step on the journey with our consumers by offering 100% recycled Ballygowan bottles and asking they recycle them after use.
“A small change that delivers big impact while also enjoying what I believe is one of Ireland’s best natural assets – locally sourced natural mineral water”.
