Tesco announces four new brands to join mentoring scheme

Tesco has announced the four brands joining its year-long incubator programme, which provides mentoring to early-stage companies.

The successful brands are Tenzing (which produces a plant-based energy drink), pea and oat milk brand Mighty Pea, burger company Lean and Greens, and Nimble, a vegan baby product sterilising brand.

The programme is run by the Big 4 grocer’s product team, which will help the businesses develop through customer insight and give advice on product promotion.

READ MORETesco profits plummet 20% despite surge in grocery sales

As in previous intakes, most of this year’s brands create plant-based products.

They join 10 companies already on the programme, which include vegan chocolatier Buttermilk and soybean-based meat alternatives firm This.

Tesco launched the incubator in 2017. One member of its early cohorts, Brewdog, was last year ranked the UK’s most valuable beer brand.

FinanceSupermarkets

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.