Britain’s grocery delivery levels highest in Europe, YouGov reveals

British shoppers used online grocery deliveries significantly more than other Europeans in 2020, a YouGov report has revealed.

Nearly 35 per cent of Britons got their groceries delivered at least once a month, a figure around 20 per cent lower in France and Germany.

Britain looks set to retain its lead as four in 10 customers intended to use online grocery shopping more often.

However, “click and collect” services proved much more popular in France and Sweden.

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The report also shows how British supermarkets cemented their hold on consumers during the pandemic.

The proportion of those visiting specialty food shops, such as a bakery, dropped by 5 per cent last year after growing slightly between 2018 and 2019.

A similar fall was recorded in people shopping at a local farm or market.

Despite the popularity of the big grocers, the number who shopped online or visited a supermarket more than once a week declined sharply in 2020.

“It may be that, with more time to plan their shop (or their online grocery order), the British public have less reason to visit the supermarket or arrange a delivery,” the YouGov analysts said.

Another reason may be that Britons are purchasing more, with around 30 per cent saying they were likelier to buy in bulk because of the pandemic.

The report follows news of online grocery service Ocado’s success over 2020, when its profits grew by 266 per cent.



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