Big 4 grocer Asda has announced it will offer priority access to delivery slots for nursery and childcare staff during lockdown.
The grocer said it wishes to recognise the importance of key workers who are working throughout the pandemic.
Asda has issued a Priority Pass allowing them to book delivery slots up to 21 days in advance and secure a weekly grocery order.
The Priority Pass will also be offered to 400,000 clinically-affected customers and 2500 care homes.
The supermarket has also pledged to increase its delivery slots from 450,000 to 850,000 by the start of this year.
It expects to add another 50,000 slots by April.
“Since the start of the pandemic we have increased delivery capacity and accelerated our online expansion to meet levels we had anticipated reaching in eight years in a matter of months,” Asda e-commerce vice president Simon Gregg said.
“Nurseries provide a vital service to parents across the UK, including many Asda colleagues, who continue to benefit from their support under lockdown.
“We have supported clinically extremely vulnerable customers since shielding began and throughout the winter, and I am pleased that we are able to extend our Priority Pass offer to give further peace of mind as the vaccine programme rolls out,” he added.