Mars launches low-calorie chocolate range

FMCG

Mars has launched new 100 -calorie alternatives to its Mars, Snickers and Twix chocolate bars.

The low-calorie range will have the same recipe but at a reduced portion size, according to the confectionery manufacturer.

“If you’re like me and love a sweet treat but are calorie conscious, these chocolate bars are for you,” Mars marketing director Kerry Cavanaugh said.

READ MORE: M&S appoints Mars global head to the board

The manufacturer said the format is aimed at the 68 per cent of Brits who recently said they would prefer a smaller portion of their favourite chocolate bar to a large, low-sugar version.

The new range can be bought in single or multipack (10 in pack) format with an RRP of £0.40 and £2.79 respectively.

FMCG

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