Bestway has launched a new summer campaign to offer its retailer customers a range of deals across its nationwide depots and online.

Ahead of the summer of sports, the wholesaler is offering deals on BBQ and picnic products with depots offering supplier promotions across soft drinks, beers, wines, ciders, snacks and confectionery categories.

Bestway wholesale group trading director Kenton Burchell said the offers will help the group’s retailers “to fulfil the demand in store for frequent tops up and spontaneous shopping trips, typically seen during the summer months”.

The campaign will also be featured online, with retailers able to have the products delivered or picked up via Click and Collect.

For the online and digital experience, Bestway has created its own weather widget to help retailers prepare stores in accordance with the predicted weather.

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Throughout the campaign, depots will also be running competitions, prize draws and incentives to give back to customers, including thousands of pounds in depot credits.

It comes as last year, the summer campaign alone saw a 30% sales uplift across all categories with 25% of total visitors purchasing products.

Burchell added: “We know that Bestway leads the market with best-in-class seasonal campaigns, delivering market leading prices and margins for customers. Our campaigns are focused on the key brands and first-to-market new product launches as well as exceptional theatre to create an intervention in the normal customer journey of our retailers.

“The summer period is a key trading period for convenience retailers, and we want to give back to both our customers and their shoppers by providing exceptional value to springboard sales in the summer months.

“We hope the campaign will encourage our retailers to make Bestway their number one choice of where to shop for their summer products. By doing so, they will be rewarded – our whole aim is help them make more profit for their business and their customers in this summer of sports”.