Coca-Cola Europacific Partners (CCEP) has announced a major promotion across wholesale and independent convenience in a ready-to-drink campaign.

The drinks manufacturer is launching the campaign across retail where shoppers can enter a digital prize draw and have the chance to win various gifts.

The ‘Win a Golden Ticket’ promotion will go on until 22 November and will see 40 winning tickets hidden inside selected cases of CCEP’s alcohol RTD portfolio.

Each of the tickets unlocks a £500 cash prize with an overall total of £20,000 available for customers to win.

Retailers can join by purchasing a CCEP alcohol RTD pack across the portfolio such as Jack Daniel’s & Coca-Cola, Absolut Vodka & Sprite and Bacardi & Coca-Cola.

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The new marketing activity aims to give convenience retailers an incentive to stock the full range and help wholesalers build visibility around the category.

Shoppers can search for golden ticket QR codes on in-store POS materials and scan for the chance to win with no purchase necessary.

Some of the prizes include a pair of tickets to Wembley, 10 pairs of theme park tickets and 50 pairs of cinema tickets.

Elaine Maher, associate director, Alcohol Ready-to-Drink at CCEP GB, said: “There’s a real sense of anticipation that comes with a golden ticket, and we saw an opportunity to bring some of that theatre into wholesale in a way retailers perhaps haven’t experienced before.

“We’re also very conscious of how tough the trading environment continues to be and wanted to reward our independent retailers by putting some real value behind the fun.

“What I really like about this campaign is that it doesn’t stop at the depot. We’re carrying it right through into stores, giving shoppers a reason to get involved and building visibility for alcohol RTDs all the way from wholesale through to the fixture.”