Kylie Minogue Wines has teamed up with Asda to support the 30th anniversary of the retailer’s Tickled Pink campaign, launching a limited-edition zero per cent Sparkling Rosé and exclusive T-shirt to raise funds for Breast Cancer Now and CoppaFeel!.

The special-edition Kylie zero per cent Sparkling Rosé will feature a pink bow design throughout Breast Cancer Awareness Month in October, with a portion of profits from sales donated to Tickled Pink’s charity partners.

An exclusive baby-pink T-shirt, featuring a glitter-ball design and Kylie Minogue’s signature, will also go on sale, with all profits donated to Breast Cancer Now and CoppaFeel!.

The rosé is priced at £5 and the T-shirt at £10, with both available in selected Asda stores and online while stocks last.

Minogue said: “I’m so proud that Kylie Minogue Wines is supporting the 30th anniversary of Asda Tickled Pink.

“This is a cause that is incredibly close to my heart, and the extraordinary work of Breast Cancer Now and CoppaFeel! continues to make such a meaningful difference.

“I hope our limited-edition Kylie 0% Sparkling Rosé and the Tickled Pink T-shirt will help raise vital funds, while also encouraging more conversations about breast health and the importance of checking regularly.”

Asda Tickled Pink has raised more than £100m for breast cancer charities over the past 30 years and has grown into one of the UK’s longest-running retail charity partnerships.

This October, Asda will feature more than 200 products raising money for its charity partners, with brands including Diet Coke, Yorkshire Tea, Mr Kipling and Shloer among those adopting pink packaging for the campaign.

Funds raised through Tickled Pink support breast cancer research, specialist care and awareness initiatives, including Breast Cancer Now’s support services and CoppaFeel!’s breast and chest-checking campaigns.

Kylie Minogue Wines launched in 2020 in partnership with Benchmark Drinks and is now sold across 28 markets.

Sign up here to get the latest grocery and food news each morning