Morrisons has become the first UK supermarket to install male sanitary bins across all of its stores, as part of a nationwide push to improve accessibility and dignity for men living with incontinence.

The retailer has rolled out the facilities in customer toilets across its supermarket estate, becoming the first grocer to meet The Bog Standard guidelines, developed by phs Group and Prostate Cancer UK.

The guidelines are designed to help organisations provide better support for men with incontinence, including those who have undergone prostate cancer treatment.

Morrisons said the rollout followed customer feedback and formed part of its wider commitment to improving accessibility and inclusive facilities across its stores.

It follows the retailer’s introduction of stoma-friendly toilets across all supermarkets in March 2026, alongside NHS messaging on own-brand bath and shower products to help customers spot possible cancer symptoms earlier.

In 2025, Morrisons also introduced Sensory Support Boxes across all stores, developed in consultation with the National Autistic Society to support customers with autism.

One in eight men will get prostate cancer, while the risk doubles to one in four for Black men. Prostate Cancer UK said as many as 60 per cent of men who have a radical prostatectomy may experience urinary incontinence.

However, suitable disposal facilities in public male toilets remain limited. Research from phs Group found more than a third of men, at 34 per cent, said they no longer do their grocery shopping as a result.

Morrisons corporate affairs director David Scott said: “We are proud to be the first supermarket to meet The Bog Standard guidelines in every one of our stores.

“By listening to our customers and working closely with both organisations, we recognise the challenges many men face when living with incontinence.

“Providing appropriate facilities across all Morrisons stores is an important step in helping customers feel more confident and supported when out and about, while also improving access to suitable facilities nationwide.”

Prostate Cancer UK head of support services Nick Ridgman said many men need sanitary bins to dispose of used pads discreetly and hygienically, but said these facilities are often missing from men’s toilets.

“It’s causing men stress and shame and keeping them from going out, heading to work or even doing the things they love,” he said.

“Morrisons is making its stores more welcoming and accessible for every employee and customer and we hope other companies will follow.”

phs Group chief executive Matthew Brabin added: “We thank Morrisons for leading the way in its sector by installing bins in every supermarket across the UK, and we hope other household names will follow to support men living with incontinence.

“It is unfair that men miss out on everyday activities because a simple sanitary bin is not available in a toilet cubicle. That is what we set out to change, and that is what Morrisons is changing today.”

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