Lucky Buddha has secured a Tesco listing, giving the Chinese-brewed lager a broader grocery platform.

Tesco’s grocery site now shows the 330ml bottle in its beer range at £2.75, with a Clubcard promotion of any three selected beers for £6.50. This growth paves the way for increased visibility for Lucky Buddha.

The brand is a 4.8 per cent lager brewed and bottled in China.

Product information from Lucky Buddha stockists describes it as being made with malted barley, hops, rice flakes and water from Thousand Island Lake. Signature Brands, which represents the brand in the UK, also positions it as vegan-friendly. The introduction of Lucky Buddha into Tesco is set to enhance its presence.

For the trade, the Tesco launch is notable because Lucky Buddha has already built visibility in hospitality before expanding further into retail.

LWC Drinks, its UK distributor, said last year the beer had become a staple in Asian restaurants and later moved to broaden distribution through a UK draught rollout, ensuring that Lucky Buddah reaches a wider audience.

That gives the Tesco listing more weight than a simple new SKU launch.

Lucky Buddha arrives with an existing food-led on-trade association and a bottle format designed to stand out on shelf, which could help it cut through in a crowded beer fixture. That is an inference based on the brand’s established hospitality positioning and its distinctive packaging.