Starbucks taps The Devil Wears Prada 2 for limited-time drinks push

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Starbucks has launched a global collaboration with 20th Century Studios’ The Devil Wears Prada 2, rolling out a four-drink menu inspired by the film’s main characters.

The campaign went live on 21 April, with the drinks available in participating Starbucks stores worldwide. In the UK, the range will run until 4 May, giving the coffee chain a short, high-profile sales window ahead of the film’s cinema release on 1 May.

The menu includes four character-led beverages: The Miranda Caffè Latte, The Andy Oat Drink Cappuccino, The Nigel Espresso Con Panna and The Emily Iced Chai Latte.

Starbucks said the line-up is designed to bring “cinematic flair” to the daily coffee ritual and build on the brand’s longstanding connection to the Devil Wears Prada universe.

The tie-up also gives Disney and Starbucks a coordinated promotional platform around one of this spring’s bigger film launches. Starbucks said the collaboration will extend beyond the menu, with the brand also featuring in the film itself as part of a broader global campaign.

With more than 41,000 company-operated and licensed coffeehouses globally, Starbucks has the scale to turn limited-time launches like this into meaningful international visibility.

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Starbucks taps The Devil Wears Prada 2 for limited-time drinks push

Starbucks has launched a global collaboration with 20th Century Studios’ The Devil Wears Prada 2, rolling out a four-drink menu inspired by the film’s main characters.

The campaign went live on 21 April, with the drinks available in participating Starbucks stores worldwide. In the UK, the range will run until 4 May, giving the coffee chain a short, high-profile sales window ahead of the film’s cinema release on 1 May.

The menu includes four character-led beverages: The Miranda Caffè Latte, The Andy Oat Drink Cappuccino, The Nigel Espresso Con Panna and The Emily Iced Chai Latte.

Starbucks said the line-up is designed to bring “cinematic flair” to the daily coffee ritual and build on the brand’s longstanding connection to the Devil Wears Prada universe.

The tie-up also gives Disney and Starbucks a coordinated promotional platform around one of this spring’s bigger film launches. Starbucks said the collaboration will extend beyond the menu, with the brand also featuring in the film itself as part of a broader global campaign.

With more than 41,000 company-operated and licensed coffeehouses globally, Starbucks has the scale to turn limited-time launches like this into meaningful international visibility.

Sign up here to get the latest grocery and food news each morning

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