HelloFresh has posted a sharp rise in profits for the first half of 2025, even as sales slipped amid softer consumer demand.

The meal kit giant, which operates in the UK and across Europe, reported group revenue down 8.9% to €3.67bn for the six months to 30 June. In the second quarter, sales fell 9.5% to €1.70bn.

However, despite the drop, profitability improved with the group’s adjusted EBITDA rising 33% to €216.5m for the half and adjusted EBIT almost tripled to €97.7m.

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The recipe box giant credited tight cost control and efficiency gains for the performance and said it remains on track to deliver €300m in annual savings by 2026, with €200m to go straight to the bottom line and €100m reinvested into products.

Meal kit sales volumes fell, but higher average order values and stronger margins offset some of the decline. The core meal kit business delivered a second-quarter adjusted EBITDA margin of 15.8%.

Looking ahead, HelloFresh kept its full-year sales guidance at a decline of 6-8% but trimmed its profit forecast due to “currency headwinds”. It now expects adjusted EBITDA of €415–465m and adjusted EBIT of €175–225m.

The company added that for the year ahead for its UK division it aims to make operational improvements and planned menu upgrades under its “ReFresh” strategy.