Biscuiteers’ new Allianz Stadium at Twickenham range

Luxury biscuit maker Biscuiteers is celebrating the British summer season with a slew of new partnerships across UK sporting and cultural events, including Royal Ascot, Wimbledon, Henley Royal Regatta, and Allianz Stadium at Twickenham.

The brand, known for its hand-iced biscuits and creative gifting experiences, is supplying bespoke biscuit ranges to each venue, reflecting a growing appetite among partners for premium British-made products with strong storytelling value.

“We have an exciting summer ahead for Biscuiteers as we partner with some of Britain’s most iconic names in the luxury sports industry,” said founder and managing director Harriet Hastings.

“At the heart of these collaborations is a shared passion for craftsmanship, heritage, and unforgettable experiences.”

For Royal Ascot, Biscuiteers has produced vanilla biscuit pops decorated with Union Jacks, crowns, trophies and horseshoes, available in-store and as part of VIP gifting and hospitality packs. A Royal Ascot-themed biscuit tin is also being offered at retail and for corporate partners.

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Meanwhile, at Allianz Stadium, Twickenham, the brand has created biscuits featuring the rose emblem and a replica of the stadium itself, with letterbox packs sent to VIPs and sponsors ahead of key matches and the Autumn Nations.

“Biscuiteers’ reputation for quality, creativity, and attention to detail perfectly aligns with our commitment to delivering exceptional experiences both on and off the pitch,” said Twickenham Experience Limited head of marketing Laura Jefferies.

Based close to Wimbledon, the brand will provide a range of patisserie and biscuits for afternoon tea experiences at The Championships, including favourites such as Mini Victoria Sponge and Lemon Choux, while its Tennis Collection is available in-store and online for customers throughout the summer.

The brand’s Henley Regatta set

Meanwhile, Henley Royal Regatta will feature a dedicated retail presence from Biscuiteers, following a successful Christmas tie-in. The summer offer includes rowing blazer, deckchair and event programme–themed biscuits.

“At Ascot, we’re continually exploring ways to enhance both our corporate and retail experiences,” added Ascot head of marketing Tom Johnson.

“Biscuiteers’ exquisitely hand-crafted products are a perfect fit, providing our racegoers with a memorable keepsake of their time at Ascot.”

Last year, the ice biscuit brand partnered with Waitrose for an exclusive biscuit and bouquet Valentine’s gifting range.