PepsiCo has renewed its longstanding partnership with KFC across the UK and seven other international markets.

The agreement will see PepsiCo continue as KFC’s beverage partner in the UK, Australia, India, Spain, Germany, France, the Netherlands and Belgium.

The renewal builds on decades of collaboration between the two companies, which already work together across markets in Europe, the Middle East, Asia-Pacific and Latin America.

Under the agreement, PepsiCo will support KFC’s efforts to develop more locally relevant food and drink options, drawing on its portfolio of brands including Pepsi MAX, Pepsi Zero Sugar, 7UP and Lipton Peach Iced Tea.

The partnership will also focus on creating new menu items that combine PepsiCo’s snack brands with KFC’s food offering.

This includes Doritos Loaded, which is available in selected markets and combines KFC’s chicken tenders with Doritos tortilla chips and Mexican-inspired toppings.

PepsiCo said the collaboration would help KFC attract new customers and drive growth by introducing products tailored to changing consumer preferences.

It will also support KFC’s efforts to strengthen its beverage offering, with a particular focus on younger Gen Z consumers and growing demand for crafted, functional and energy drinks.

PepsiCo international beverages chief executive Eugene Willemsen said: “KFC is building great momentum across its international markets.

“As consumer tastes continue to evolve, PepsiCo is moving at the speed of culture, bringing new capabilities and category-leading innovation, to help KFC build a more modern, distinctive, and relevant beverage business around the world.”

He added: “We are proud of our longstanding partnership with KFC and look forward to continuing to build on that strong foundation together.”

PepsiCo said the partnership would allow both companies to continue developing food and beverage experiences tailored to individual markets as KFC expands its international footprint.

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