M&S has renovated its Pantheon flagship store on Oxford Street, central London, as part of its push towards moderinsing its estate and improving customer experience.

The flagship is one of six stores the supermarket retailer is renovating in London this financial year alongside plans to open four new locations.

The transformed store has a major offering of M&S food, fashion, home and beauty over four floors and almost 100k sqft of renovated space.

The new added features include a new suiting offer which allows customers to design a made-to-order suit in-store.

The store also has a dedicated body shop lingerie room, a babywear room and a beauty hall offering M&S ranges and third-party brands.

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Other added features include new shop product displays, digital screens and a Click & Collect payments and services experience.

Stuart Machin, M&S chief executive, said: “In 2019, we built the blueprint to modernise our food business, with a new food format designed to capture the soul of a fresh market. We started at Clapham St John’s Road and have renewed 160 of our food stores since then, including here at Pantheon.

“Now we’re taking that same approach into fashion, home and beauty. Pantheon on Oxford Street, where we’ve had a store since 1938, is our first full-line flagship and our R&D store for Fashion, Home and Beauty. It’s where we’re testing how we make shopping our ranges easier, more curated and more inspiring, from clearer product moments to how the store looks and feels overall.”

The Pantheon store unveiling comes as the retailer celebrated 100 years in the fashion industry this year by launching its debut London Fashion Week (LFW) collection this autumn.