M&S has cut the cost of over 65 everyday products across fresh food, store cupboard and freezer products, as part of a £30 million investment.

The high street giant stressed this is not ‘entry tier’ food with reduced quality to make it cheaper, this is the same M&S high quality food with a lower price. It has focused on high protein items in a bid to help shoppers make healthy choices and consume more Omega 3.

Working with long-term supplier partners, and through its own brand approach, M&S has lowered prices on products including salmon fillets, British beef mince, free-range eggs, tomato ketchup, tortilla wraps, onions and French fries.

This move also takes the total number in the Remarksable Value range to 145 products, which are benchmarked to competitor prices.

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Managing director of M&S Food Alex Freudmann said: “As we double the size of our Food business, we are continuing to invest in quality and price to bring the best food to our customers.

“These price reductions across key family favourites like salmon, eggs and veg are all part of our commitment to help our customers to eat great tasting food every day, without compromise.”

M&S had previously announced a £2.1 billion investment to extend its commitment to sourcing British lamb and beef. The retailer launched a Plan A farming strategy which runs until 2030, and focused on British sourcing, sustainability, high standards and resilience.