Coca-Cola Europacific Partners is rolling out a new limited-edition Powerade range ahead of the FIFA World Cup 2026, as it looks to help retailers capitalise on one of next year’s biggest sporting moments.

The new Powerade FIFA Playstyles range introduces two football-inspired flavours, Attack and Defend, designed to bring standout to the chiller and build excitement around the tournament.

Attack is a spicy citrus flavour with a mild kick, while Defend offers a refreshing floral citrus taste.

The new range is available now in 500ml bottles and has been created to tap into growing demand for hydration and functional benefits.

CCEP said Powerade continues to outperform the total advanced hydration category, with value sales up 25.9 per cent year on year. The brand is now the number two sports drink in Great Britain.

The launch will be supported by a nationwide on-pack promotion running across Powerade Mango, Berry and FIFA Playstyles from 11 May to 5 July.

Shoppers can scan QR codes on promotional packs for the chance to win instant prizes, including footballs, drawstring bags and Powerade sipper bottles.

The activity is also backed by Powerade’s global FIFA World Cup 2026 campaign, Power Your Fate, which will aim to drive awareness and engagement at scale.

CCEP said major football tournaments presented a significant opportunity for retailers, with match-day viewing, social occasions and top-up missions helping to boost soft drinks sales.

The supplier added that sports drinks are the number one impulse category within soft drinks, making the World Cup a key moment for retailers to drive incremental sales.

Coca-Cola Europacific Partners GB vice president of commercial development Rob Yeomans said: “Football, and especially the FIFA World Cup, is one of the most powerful cultural moments for shoppers, delivering both mass reach and real commercial impact in store.

“With the tournament set to be the biggest ever, spanning 48 teams and more than 100 matches and reaching billions of fans globally, it provides a huge platform for retailers to engage shoppers at scale.

“With Playstyles, we’re bringing something genuinely new to the fixture, using bold flavour innovation to tap into that excitement and give shoppers a reason to engage with the category.

“Combined with our on-pack promotion and the scale of our global campaign, this is a major opportunity to drive sales across key match-day and social occasions.”