Co-op has launched a partnership with Eureka! The National Children’s Museum in Halifax, West Yorkshire to open a branded Play Shop designed to teach children and families about food sustainability.

The Co-op Play Shop is located in Eureka’s Living and Working Together Gallery and is aimed towards children up to the age of eleven.

The setup allows young children to take on the role of shoppers, choose items from the shelves, use mini trolleys and check out at self-service tills.

Additionally, visitors can try shop-floor tasks, including shelf stacking, which creates interactivity around everyday food shopping.

The partnership is part of the convenience retailer’s commitment to Access to a Sustainable Future, which helps children understand eco-friendly initiatives in practical ways.

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Group property & sustainability director at Co-op, Heather Thomas, said: “At Co-op, we believe sustainability should feel relevant and accessible from an early age.

“Working with Eureka! allows us to bring those ideas to life in a playful and practical setting, helping children explore how everyday actions connect to the wider world.”

The Play Shop has simple signage and digital content which encourages families to explore topics including reducing food waste and sustainable diets and energy use.

There will also be a series of videos with voiceovers recorded by pupils from a Year 5 class at Co-op Academy Beckfield, and the retailer will deliver a programme of school and family engagement activities.

Co-op members will receive 20 per cent off admission to the National Children’s Museum, which is valid from now until 23 October 2026.