McDonald’s UK had announced that Stephen Graham has been appointed as the new voice of the brand.

Graham is set to succeed Dexter Fletcher, who has been a significant part of the restaurant’s advertising.

The selection aims to strengthen McDonald’s connection with younger consumers while maintaining a cross-generational appeal in British culture.

Graham is one of the most recognisable and distinct voices in the UK who brings strong cultural resonance with everyday reliability according to the business.

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Marketing & menu director at McDonald’s UK & Ireland, Hannah Pain, said: “Stephen brings a rare combination of cultural credibility and everyday warmth that feels perfectly aligned with where McDonald’s is today.

“As we continue to embrace a more culture‑first approach, his voice helps us connect with audiences in a way that feels honest, contemporary and familiar, building on the brilliant legacy Dexter created with us over many years.”

His first four voiceovers launched on 28 April and will be for “McCrispy”, “Big Arch”, and “Breakfast Done Properly” and will run across TV and radio.

This move is a business strategy part of McDonald’s wider creative evolution as the brand pushes towards more culturally relevant storytelling.